Who is responsible
Urthly Ltd is the controller for information collected through urthly.digital. We are registered in England and Wales under company number 14521952. Our registered office is 63 Diamond Road, Watford, England, WD24 5EN. Questions or requests can be sent to hello@urthly.digital.
What we collect
If you request a quote or contact us, we collect the information you choose to provide. The short form asks for your email and what you would like to improve; your website and service choice are optional. In a follow-up conversation, you may also choose to provide your name, company, budget or timing.
Our infrastructure also receives technical information needed to deliver and secure the site, such as request time, browser user agent and network information. First-party, aggregate events may record page route, broad device class, campaign labels and interactions without including the contents of your enquiry. Campaign labels may also be kept with a submitted quote request so we can understand how it arrived; the OpenAI attribution reference is not included in that internal enquiry record.
Why we use it
| Reply to a request | To assess fit, answer your enquiry and take steps you request before a contract. We also have a legitimate interest in keeping an accurate record of the conversation. |
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| Deliver a project | To scope, contract, build, support and account for work where we enter into an agreement. |
| Protect the site | To prevent abuse, investigate failures and maintain service security, based on our legitimate interests and legal obligations. |
| Advertising measurement | Only when you make the optional measurement choice on the enquiry form. This is based on consent and can be withheld without affecting our reply. |
Advertising measurement
If you arrive from an eligible OpenAI advertisement and actively allow measurement when submitting the form, our server may send a lead_created event through the OpenAI Conversions API. It can include the OpenAI-provided attribution reference, the source page and a one-way SHA-256 hash of the normalised email address. We mark the event to opt it out of future user-level advertising personalisation, and we do not send the free-text workflow description to OpenAI. If you do not make that optional choice, we do not send this conversion event.
The current site does not load an advertising pixel or set an advertising cookie. See the cookie notice for the current position.
Who processes information
Cloudflare provides the website, network security, aggregate event storage and secure form delivery. Enquiries are delivered to Urthly’s configured Gmail inbox, so Google also processes the email. Any client-management system we later choose may process the enquiry so we can respond. OpenAI receives the limited conversion event described above only after the optional measurement choice. Professional advisers or authorities may receive information where lawfully required.
When we design a system for a client, its customer-data responsibilities, providers and retention rules are documented separately in the project scope and relevant data-processing terms.
Where information is handled
Some providers may process information outside the United Kingdom. Where required, we rely on recognised safeguards such as UK adequacy regulations or approved contractual clauses. Provider locations and safeguards can change, so material project-specific processing is documented before launch.
How long we keep it
Recommendation requests and sales-enquiry records are normally retained for up to 24 months after the last meaningful contact, unless a shorter period is appropriate or we need them for a contract, accounting, dispute or legal obligation. Aggregate site events do not contain the free-text enquiry. Project and accounting records may be kept longer where law requires.
Your choices and rights
Depending on the circumstances, you can ask for access, correction, deletion, restriction, portability or an objection to certain uses. Where processing relies on consent, you can withdraw it for the future. Email hello@urthly.digital and tell us what you need.
You can also complain to the UK Information Commissioner’s Office at ico.org.uk. We would appreciate the opportunity to address the concern first.
Changes
We will update this notice when the site, providers or processing materially change, and revise the date at the top.